Your next email campaign, ready to import

The parts of an email campaign

A realistic month

The default mix is four emails. Week one: a launch or product spotlight. Week two: best sellers. Week three: a story or how-to. Week four: an offer email that uses only a discount already on your site or in your note. Pro adds an automated flow, for example a welcome series or an abandoned-cart sequence with the timing between emails.

Before you hit send

• Send yourself a test and open it on a phone.
• Check every link and price against your site.
• Confirm the segment and exclude people who just bought.
• Make sure your unsubscribe link and physical address are in the footer your tool adds.

You stay responsible for consent and for the rules that apply to your sending.

What to measure

Opens are noisy because mail apps pre-load images. Clicks, conversions and revenue per email are firmer. Use UTM tags to see which email drives orders, then tell us in your next note what worked and we adjust the next month. We do not promise any rate.

Example: a four-email month for a skincare store

Example subject line trio

Every email comes with three subject lines of different style: a plain one, a curious one, a benefit-led one. The calendar lists them so you can A/B test two against each other. Keep the one that wins on clicks and orders, not just opens, since mail apps load images and can inflate opens.

Campaign or flow?

Campaigns are sent by you at a chosen time. Flows are triggered by what a customer does. Most stores need both, but campaigns come first: they work from day one with an existing list. A flow takes setup in your tool and a trigger, which is why it is part of Pro and is delivered as the emails plus timing, not as a live automation.

Writing the brief that gets the best emails

The better the note, the closer the first draft. Four lines are enough: the link to your site, your email tool, what is happening this month, and the tone. Add anything you want avoided, such as a word you never use or a product you are out of.

Mention which offers are real. Because emails only use offers that appear on your site or in your note, a line such as "10% off the spring set until March 31" gives the offer email something true to work with. If you have no offer, the plan swaps in a product or story email instead of inventing one.

If you have last month's numbers, upload them as a CSV or spreadsheet. We read which emails earned clicks and shift the mix toward them. The files are only used to write your emails.

Timing and frequency

The calendar assigns each email a day and a time in a US time zone, usually spread across the month so no week is empty and no two emails land back-to-back. You can move any of them. If your audience is outside the US, tell us and we shift the times. A steady rhythm matters more than the exact hour, and your own click data should replace our default timing after a few sends.

Limits

• No sending and no account logins.
• No list building or cold outreach.
• No made-up offers, reviews or scarcity.
• No deliverability setup.

Read the full campaigns page for everything included.

Paste your website and start. Starter is $39 a month, Pro is $119 a month, 14-day refund if the first month misses, cancel any time.

Questions

More about Emails